Advertising and promotion : an integrated marketing communications perspective
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw Hill, Irwin,
c2004
|
| Edition: | 6th ed. |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
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| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/56553 | ||
| 008 | 040602s2004 eng d | ||
| 020 | |a 0-07-121438-0 (hbk.) | ||
| 035 | |l 10073622 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 659.1 |2 (21) | |
| 100 | 1 | |a Belch, Michael A. | |
| 245 | 1 | 0 | |a Advertising and promotion : |b an integrated marketing communications perspective / |c George E. Belch and Michael A. Belch |
| 250 | |a 6th ed. | ||
| 260 | |a Boston : |b McGraw Hill, |b Irwin, |c c2004 | ||
| 300 | |a xxvi, 847 σ.; |b εικ.; |c 28 εκ. | ||
| 490 | 1 | |a McGraw-Hill/Irwin series in marketing | |
| 504 | |a Περιλαμβάνει βιβλιογραφικές αναφορές και ευρετήριο | ||
| 650 | 0 | 0 | |a Advertising. |
| 650 | 0 | 0 | |a Sales promotion. |
| 650 | 0 | 0 | |a Communication in marketing. |
| 700 | 1 | |a Belch, George E. |q (George Edward), |d 1951- | |
| 830 | 0 | |a McGraw-Hill/Irwin series in marketing | |
| 852 | |a INST |b CHIOS |e 20040602 |h 659.1 BEL |p 005200023182 |q 005200023182 |t BK |y 0 | ||
| 901 | |a BIBL2-2003-3 | ||
| 909 | |a Χ |b 108914 | ||
| 970 | |a ΣΑΛΑΜΟΥΡΑ |b ΜΑΡΙΑ |z 2003/12/09 | ||