Παραπομπή σε μορφή APA (7η εκδ.)

Belch, M. A., & Belch, G. E. (2004). Advertising and promotion: An integrated marketing communications perspective (6th ed.). McGraw Hill, Irwin.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Belch, Michael A., και George E. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 6th ed. Boston: McGraw Hill, Irwin, 2004.

Παραπομπή σε μορφή MLA (9th εκδ.)

Belch, Michael A., και George E. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 6th ed. McGraw Hill, Irwin, 2004.