The fundamentals of advertising
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Oxford :
Butterworth-Heinemann,
c1999
|
| Edition: | 2nd ed. |
| Subjects: | |
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|---|---|---|---|
| 001 | 1/56504 | ||
| 008 | 040602s1999 eng d | ||
| 020 | |a 0-7506-1562-1 | ||
| 035 | |l 10073613 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 659.1 | |
| 100 | 1 | |a Wilmshurst, John. | |
| 245 | 1 | 4 | |a The fundamentals of advertising / |c John Wilmshurst and Adrian Mackay |
| 250 | |a 2nd ed. | ||
| 260 | |a Oxford : |b Butterworth-Heinemann, |c c1999 | ||
| 300 | |a xi, 384 σ.; |b εικ., σχ.; |c 24 εκ. | ||
| 504 | |a Περιλαμβάνει βιβλιογραφικές αναφορές και ευρετήριο | ||
| 650 | 0 | 0 | |a Advertising. |
| 700 | 1 | |a Mackay, Adrian. | |
| 852 | |a INST |b CHIOS |e 20040602 |h 659.1 WIL |p 005200023181 |q 005200023181 |t BK |y 0 | ||
| 901 | |a BIBL2-2003-3 | ||
| 909 | |a Χ |b 108915 | ||
| 970 | |a ΣΑΛΑΜΟΥΡΑ |b ΜΑΡΙΑ |z 2003/12/09 | ||