Content strategy at work : real-world stories to strengthen every interactive project
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Amsterdam, Boston :
Elsevier, Morgan Kaufmann,
2012
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| Subjects: | |
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| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/56480 | ||
| 008 | 140918s2012 eng d | ||
| 020 | |a 978-0-12-391922-9 (pbk.) | ||
| 035 | |l 10119187 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.872 |2 (23) | |
| 100 | 1 | |a Bloomstein, Margot. | |
| 245 | 1 | 0 | |a Content strategy at work : |b real-world stories to strengthen every interactive project / |c Margot Bloomstein ; with a foreword by Kristina Halvorson |
| 260 | |a Amsterdam, Boston : |b Elsevier, Morgan Kaufmann, |c 2012 | ||
| 300 | |a x, 163 σ.; |b εικ., σχήμ.; |c 24 εκ. | ||
| 504 | |a Περιλαμβάνει βιβλιογραφικές παραπομπές και ευρετήριο | ||
| 650 | 0 | 0 | |a Internet marketing. |
| 650 | 0 | 0 | |a Branding (Marketing) |
| 650 | 0 | 0 | |a Information technology |x Management. |
| 650 | 0 | 0 | |a Web site development. |
| 650 | 0 | 0 | |a Web sites |x Design. |
| 700 | 1 | |a Halvorson, Kristina. |4 edt | |
| 852 | |a INST |b RHODES |e 20140918 |h 658.872 BLO |p 005400036810 |q 005400036810 |t BK |y 0 | ||
| 901 | |a BIBL4-2014-3 | ||
| 909 | |a Ρ |b 189370 | ||
| 922 | |a 4ΕΛΗ |b 201405 |c ΤΑΚ/ΤΕΠΑΕΣ |d ΔΙΑΔΡΟΜΕΣ | ||
| 970 | |z 2014/09/18 | ||