rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Consumer behavior
    sub title: building marketing strategy
  name:
    name part: Hawkins, Del I.
    role:
      role term: creator
  name:
    name part: Best, Roger J.
  name:
    name part: Coney, Kenneth A.
  type of resource: text
  origin info:
    place:
      place term: Boston
    publisher: McGraw-Hill/Irwin
    date issued: c2004
    date issued: 2004
    edition: 9th ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xxvi, 790 σ.; εικ.; 26 εκ.+ 1 οπτική δισκέτα λέϊζερ Η/Υ 4 3/4 ίν.
  note: Del I. Hawkins, Roger J. Best, Kenneth A. Coney ; contributing author Eric C. Koch
  note: Τίτλος cdrom: DDB Needham lifestyle survey data disk
  note: Περιλαμβάνει βιβλιογραφικές αναφορές και ευρετήρια
  subject:
    topic: Consumer behavior
    geographic: United States
  subject:
    topic: Market surveys
    geographic: United States
  subject:
    topic: Consumer behavior
    geographic: United States
    topic: Case studies
  classification: 658.83420973
  related item:
    title info:
      title: McGraw-Hill/Irwin series in marketing
  identifier: 0-07-121469-0 (pbk.)
  identifier: 0-07-253692-6 (cdrom)
  location:
    physical location: INST CHIOS 20040601
  location:
    physical location: INST CHIOS 20040615
  record info:
    record content source: GR-MY-UA
    record creation date: 040601
    record identifier: 1/56472
    language of cataloging:
      language term: gre