Current issues & research in advertising

Current issues & research in advertising

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Bibliographic Details
Corporate Author:	University of Michigan School of Business Administration Division of Research
Other Authors:	Leigh, James H. (Editor), Martin, Claude R. (Editor)
Format:	Book
Language:	English
Published:	U.S.A : Michigan, c1991
Subjects:	Comparison advertising > Periodicals. Advertising > United States > Periodicals. Advertising > Research > Periodicals.
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