Current issues & research in advertising

Saved in:

Bibliographic Details
Corporate Author:	University of Michigan School of Business Administration Division of Research
Other Authors:	Leigh, James H. (Editor), Martin, Claude R. (Editor)
Format:	Book
Language:	English
Published:	U.S.A : Michigan, c1991
Subjects:	Comparison advertising > Periodicals. Advertising > United States > Periodicals. Advertising > Research > Periodicals.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000cam a2200000 i 4500
001	1/56414
008	960514s1991 eng d
020			\|z 0-87712-268-8
022			\|a 01633392
035			\|l 10028019
040			\|a GR-MY-UA \|b gre \|e aacr
041	0		\|a eng
082	0		\|a 659.105
245	1	0	\|a Current issues & research in advertising / \|c Edited by:James H.Leigh, Claude R.Martin
246	3	3	\|a Current issues and research in advertising
260			\|a U.S.A : \|b Michigan, \|c c1991
300			\|a 416 p.
500			\|a Includes references
500			\|a Issue 1:Original research and theoritical contributions,Issue 2:Reviews of selected areas
650	0	0	\|a Comparison advertising \|x Periodicals.
650	0	0	\|a Advertising \|z United States \|x Periodicals.
650	0	0	\|a Advertising \|x Research \|x Periodicals.
700	1		\|a Leigh, James H. \|4 edt
700	1		\|a Martin, Claude R. \|4 edt
710	2		\|a University of Michigan \|b School of Business Administration \|b Division of Research.
852			\|a INST \|b CHIOS \|e 19960514 \|h 659.105 UNI \|p 005200008420 \|q 005200008420 \|t BK \|y 0 \|z v.13
852			\|a INST \|b CHIOS \|e 19960514 \|h 659.105 UNI \|p 005200008420 \|q 005200008420 \|t BK \|v v.13: \|y 0 \|z v.13
853			\|a INST \|b CHIOS \|h 659.105 UNI
909			\|a Χ \|b 042417