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960514s1991 eng d |
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|z 0-87712-268-8
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|a 01633392
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|a GR-MY-UA
|b gre
|e aacr
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|a eng
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| 082 |
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|a 659.105
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| 245 |
1 |
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|a Current issues & research in advertising /
|c Edited by:James H.Leigh, Claude R.Martin
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| 246 |
3 |
3 |
|a Current issues and research in advertising
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| 260 |
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|a U.S.A :
|b Michigan,
|c c1991
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| 300 |
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|a 416 p.
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| 500 |
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|a Includes references
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| 500 |
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|a Issue 1:Original research and theoritical contributions,Issue 2:Reviews of selected areas
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| 650 |
0 |
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|a Comparison advertising
|x Periodicals.
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| 650 |
0 |
0 |
|a Advertising
|z United States
|x Periodicals.
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| 650 |
0 |
0 |
|a Advertising
|x Research
|x Periodicals.
|
| 700 |
1 |
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|a Leigh, James H.
|4 edt
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| 700 |
1 |
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|a Martin, Claude R.
|4 edt
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| 710 |
2 |
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|a University of Michigan
|b School of Business Administration
|b Division of Research.
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| 852 |
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|a INST
|b CHIOS
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|p 005200008420
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|t BK
|v v.13:
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|z v.13
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| 853 |
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|a INST
|b CHIOS
|h 659.105 UNI
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| 909 |
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|a Χ
|b 042417
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