Current issues & research in advertising

Αποθηκεύτηκε σε:

Λεπτομέρειες βιβλιογραφικής εγγραφής
Συγγραφή απο Οργανισμό/Αρχή:	University of Michigan School of Business Administration Division of Research
Άλλοι συγγραφείς:	Leigh, James H. (Επιμελητής έκδοσης), Martin, Claude R. (Επιμελητής έκδοσης)
Μορφή:	Βιβλίο
Γλώσσα:	English
Δημοσίευση:	U.S.A : Michigan, c1991
Θέματα:	Comparison advertising > Periodicals. Advertising > United States > Periodicals. Advertising > Research > Periodicals.
Ετικέτες:	Προσθήκη ετικέτας Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!

MARC


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245	1	0	\|a Current issues & research in advertising / \|c Edited by:James H.Leigh, Claude R.Martin
246	3	3	\|a Current issues and research in advertising
260			\|a U.S.A : \|b Michigan, \|c c1991
300			\|a 416 p.
500			\|a Includes references
500			\|a Issue 1:Original research and theoritical contributions,Issue 2:Reviews of selected areas
650	0	0	\|a Comparison advertising \|x Periodicals.
650	0	0	\|a Advertising \|z United States \|x Periodicals.
650	0	0	\|a Advertising \|x Research \|x Periodicals.
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700	1		\|a Martin, Claude R. \|4 edt
710	2		\|a University of Michigan \|b School of Business Administration \|b Division of Research.
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