Emotion in advertising :

Emotion in advertising : theoretical and practical explorations

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Bibliographic Details
Other Authors: Agres, Stuart J. (Editor), Edell, Julie A. (edtf), Dubitsky, Tony M. (Editor)
Format: Book
Language:English
Published: New York, Westport : Quorum Books, 1990
Subjects:
Advertising > Psychological aspects.
Advertising > Research.
Human information processing > Research.
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