Rumor in the marketplace : the social psychology of commercial hearsay
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Dover, Massachusetts :
Auburn House,
1985
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| Subjects: | |
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| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/55749 | ||
| 008 | 960513s1985 eng d | ||
| 020 | |a 0-86569-117-7 | ||
| 035 | |l 10027904 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 302.24 | |
| 100 | 1 | |a Koenig, Fredrick. | |
| 245 | 1 | 0 | |a Rumor in the marketplace : |b the social psychology of commercial hearsay / |c Fredrick Koenig |
| 260 | |a Dover, Massachusetts : |b Auburn House, |c 1985 | ||
| 300 | |a 180 p. | ||
| 500 | |a Includes index | ||
| 650 | 0 | 0 | |a Corporate image. |
| 650 | 0 | 0 | |a Rumor. |
| 650 | 0 | 0 | |a Social psychology. |
| 852 | |a INST |b CHIOS |e 19960513 |h 302.24 KOE |p 005200008499 |q 005200008499 |t BK |y 0 | ||
| 909 | |a Χ |b 043460 | ||