Marketing for hospitality and tourism
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ :
Prentice Hall,
c2003
|
| Edition: | 3rd ed. |
| Subjects: | |
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| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/55458 | ||
| 008 | 040520s2003 eng d | ||
| 020 | |a 0-13-120057-7 | ||
| 035 | |l 10073432 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 647.940688 | |
| 100 | 1 | |a Kotler, Philip. | |
| 245 | 1 | 0 | |a Marketing for hospitality and tourism / |c Philip Kotler, John Bowen, James Makens |
| 250 | |a 3rd ed. | ||
| 260 | |a Upper Saddle River, NJ : |b Prentice Hall, |c c2003 | ||
| 300 | |a xvii, 893 σ.; |b εικ.; |c 26 εκ. | ||
| 504 | |a Περιλαμβάνει βιβλιογραφικές αναφορές και ευρετήριο | ||
| 650 | 0 | 0 | |a Hospitality industry |x Marketing. |
| 650 | 0 | 0 | |a Tourism |x Marketing. |
| 700 | 1 | |a Bowen, John |q (John T.), |d 1948- | |
| 700 | 1 | |a Makens, James C. | |
| 852 | |a INST |b CHIOS |e 20040520 |h 647.940688 KOT |p 005200023259 |q 005200023259 |t BK |y 0 | ||
| 901 | |a BIBL2-2003-3 | ||
| 909 | |a Χ |b 108837 | ||
| 970 | |a ΣΠΕΝΤΖΑ |b ΕΛΕΝΗ |z 2003/12/06 | ||