Marketing for hospitality and tourism

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Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Bowen, John (John T.), 1948-, Makens, James C.
Format: Book
Language:English
Published: Upper Saddle River, NJ : Prentice Hall, c2003
Edition:3rd ed.
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Description
Physical Description:xvii, 893 σ.; εικ.; 26 εκ.
Bibliography:Περιλαμβάνει βιβλιογραφικές αναφορές και ευρετήριο
ISBN:0-13-120057-7