Kotler, P., Bowen, J., & Makens, J. C. (2003). Marketing for hospitality and tourism (3rd ed.). Prentice Hall.
Chicago Style (17th ed.) CitationKotler, Philip, John Bowen, and James C. Makens. Marketing for Hospitality and Tourism. 3rd ed. Upper Saddle River, NJ: Prentice Hall, 2003.
MLA (9th ed.) CitationKotler, Philip, et al. Marketing for Hospitality and Tourism. 3rd ed. Prentice Hall, 2003.
Warning: These citations may not always be 100% accurate.