Advertising : principles and practice
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| Main Author: | Wells, William, 1926- |
|---|---|
| Other Authors: | Burnett, John, 1944-, Moriarty, Sandra E. (Sandra Ernst) |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ :
Prentice Hall,
c2003.
|
| Edition: | 6th ed. |
| Subjects: | |
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