Παραπομπή σε μορφή APA (7η εκδ.)

McDaniel, C. D., & Gates, R. H. (2001). Marketing research essentials (3rd ed.). South-Western College Publishing.

Παραπομπή σε μορφή Chicago (17η εκδ.)

McDaniel, Carl D., και Roger H. Gates. Marketing Research Essentials. 3rd ed. Australia: South-Western College Publishing, 2001.

Παραπομπή σε μορφή MLA (9th εκδ.)

McDaniel, Carl D., και Roger H. Gates. Marketing Research Essentials. 3rd ed. South-Western College Publishing, 2001.