Tourism marketing for cities and towns : using branding and events to attract tourists

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Bibliographic Details
Main Author: Kolb, Bonita M.
Format: Book
Language:English
Published: Amsterdam; Boston : Elsevier/Butterworth-Heinemann, 2006
Subjects:
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245 1 0 |a Tourism marketing for cities and towns :  |b using branding and events to attract tourists /  |c Bonita M. Kolb 
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300 |a xvi, 310σ.;  |c 22εκ. 
504 |a Περιλαμβάνει βιβλιογραφίες και ευρετήριο. 
650 0 0 |a City promotion. 
650 0 0 |a Tourism  |x Marketing. 
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