Παραπομπή σε μορφή APA (7η εκδ.)

Krugman, D. M., Reid, L. N., Dunn, W. S., & Barban, A. M. (1994). Advertising: Its role in modern marketing (8th ed.). The Dryden Press.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Krugman, Dean M., Leonard Noyd Reid, Watson S. Dunn, και Arnold M. Barban. Advertising: Its Role in Modern Marketing. 8th ed. Fort Worth: The Dryden Press, 1994.

Παραπομπή σε μορφή MLA (9th εκδ.)

Krugman, Dean M., et al. Advertising: Its Role in Modern Marketing. 8th ed. The Dryden Press, 1994.