Marketing research
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| Main Author: | Aaker, David A. |
|---|---|
| Other Authors: | Day, George S., Kumar, V., 1957- |
| Format: | Book |
| Language: | English |
| Published: |
New York :
John Wiley & Sons,
c2003.
|
| Edition: | 8th ed. |
| Subjects: | |
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