Integrated advertising, promotion, & marketing communications
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Pearson Prentice Hall,
c2004
|
| Edition: | 2nd ed. |
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Physical Description: | xxvi, 538 σ.; εικ.; 28 εκ.+ 1 οπτική δισκέτα λέϊζερ Η/Υ 4 3/4 ίν. |
|---|---|
| Bibliography: | Περιλαμβάνει βιβλιογραφικές αναφορές και ευρετήριο |
| ISBN: | 0-13-140546-2 |