Qualitative research methods in public relations and marketing communications
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
|---|---|
| Άλλοι συγγραφείς: | |
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Δημοσίευση: |
London :
Routledge,
2002
|
| Θέματα: | |
| Ετικέτες: |
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MARC
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|---|---|---|---|
| 001 | 1/54218 | ||
| 008 | 040511s2002 eng d | ||
| 020 | |a 0-415-22274-5 (pbk.) | ||
| 035 | |l 10073227 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 659.2072 | |
| 100 | 1 | |a Daymon, Christine. | |
| 245 | 1 | 0 | |a Qualitative research methods in public relations and marketing communications / |c Christine Daymon and Immy Holloway |
| 260 | |a London : |b Routledge, |c 2002 | ||
| 300 | |a viii, 293 σ.; |c 24 εκ. | ||
| 504 | |a Περιλαμβάνει βιβλιογραφία και ευρετήριο | ||
| 650 | 0 | 0 | |a Corporations |x Public relations |x Research |x Methodology. |
| 650 | 0 | 0 | |a Public relations |x Research |x Methodology. |
| 650 | 0 | 0 | |a Marketing research |x Methodology. |
| 650 | 0 | 0 | |a Qualitative research. |
| 700 | 1 | |a Holloway, Immy. | |
| 852 | |a INST |b CHIOS |e 20040511 |h 659.2072 DAY |p 005200023249 |q 005200023249 |t BK |y 0 | ||
| 901 | |a BIBL2-2003-3 | ||
| 909 | |a Χ |b 108959 | ||
| 970 | |a ΣΠΕΝΤΖΑ |b ΕΛΕΝΗ |z 2003/12/05 | ||