The Blackwell encyclopedic dictionary of marketing
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford :
Blackwell,
1999
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| Series: | Blackwell encyclopedia of management
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| Subjects: | |
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| Physical Description: | 274 σ. |
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| Bibliography: | Περιλαμβάνει βιβλιογραφία και ευρετήριο |
| ISBN: | 0-631-21485-2 |