APA (7th ed.) Citation

Burns, A. C., & Bush, R. F. (2003). Marketing research: Online research applications (4th ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Burns, Alvin C., and Ronald F. Bush. Marketing Research: Online Research Applications. 4th ed. Upper Saddle River: Prentice Hall, 2003.

MLA (9th ed.) Citation

Burns, Alvin C., and Ronald F. Bush. Marketing Research: Online Research Applications. 4th ed. Prentice Hall, 2003.