APA (7th ed.) Citation

Spiller, L., & Baier, M. (2005). Contemporary direct marketing. Pearson Prentice Hall.

Chicago Style (17th ed.) Citation

Spiller, Lisa, and Martin Baier. Contemporary Direct Marketing. Upper Saddle River, New Jersey: Pearson Prentice Hall, 2005.

MLA (9th ed.) Citation

Spiller, Lisa, and Martin Baier. Contemporary Direct Marketing. Pearson Prentice Hall, 2005.