Παραπομπή σε μορφή APA (7η εκδ.)

Clow, K. E., & Baack, D. (2007). Integrated advertising, promotion, and marketing communications (3rd ed.). Pearson Prentice Hall.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Clow, Kenneth E., και Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. 3rd ed. Upper Saddle River, New Jersey: Pearson Prentice Hall, 2007.

Παραπομπή σε μορφή MLA (9th εκδ.)

Clow, Kenneth E., και Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. 3rd ed. Pearson Prentice Hall, 2007.