APA (7th ed.) Citation

Clow, K. E., & Baack, D. (2007). Integrated advertising, promotion, and marketing communications (3rd ed.). Pearson Prentice Hall.

Chicago Style (17th ed.) Citation

Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. 3rd ed. Upper Saddle River, New Jersey: Pearson Prentice Hall, 2007.

MLA (9th ed.) Citation

Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. 3rd ed. Pearson Prentice Hall, 2007.