Services marketing : people, technology, strategy
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ :
Pearson/Prentice Hall,
c2007
|
| Edition: | 6th ed. |
| Subjects: | |
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| 100 | 1 | |a Lovelock, Christopher H. | |
| 245 | 1 | 0 | |a Services marketing : |b people, technology, strategy / |c Christopher Lovelock, Jochen Wirtz |
| 250 | |a 6th ed. | ||
| 260 | |a Upper Saddle River, NJ : |b Pearson/Prentice Hall, |c c2007 | ||
| 300 | |a xx, 648 σ. ; |b σχ.; |c 29 εκ. | ||
| 504 | |a Περιλαμβάνει βιβλιογραφικές παραπομπές και ευρετήριο | ||
| 650 | 0 | 0 | |a Marketing |x Management. |
| 650 | 0 | 0 | |a Professions |x Marketing. |
| 650 | 0 | 0 | |a Service industries. |
| 650 | 0 | 0 | |a Customer services |x Management. |
| 700 | 1 | |a Wirtz, Jochen. | |
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