Consumer behavior : buying, having and being
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Pearson/Prentice Hall,
c2007.
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| Edition: | 7th ed. |
| Subjects: | |
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| Physical Description: | xviii, 654 σ. : εγχρ. εικ. ; 29 εκ. |
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| Bibliography: | Περιλαμβάνει βιβλιογραφίες και ευρετήρια. |
| ISBN: | 0132186942 |