Forensic marketing : the essential guide to optimizing results from marketing communication
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| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Δημοσίευση: |
London :
McGraw-Hill,
c1996
|
| Θέματα: | |
| Ετικέτες: |
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|---|---|---|---|
| 001 | 1/52161 | ||
| 008 | 980312s1996 eng d | ||
| 020 | |a 0077093461 | ||
| 035 | |l 10027293 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8 | |
| 100 | 1 | |a Barrett, Gavin |d 1946- | |
| 245 | 1 | 0 | |a Forensic marketing : |b the essential guide to optimizing results from marketing communication / |c Gavin Barrett |
| 260 | |a London : |b McGraw-Hill, |c c1996 | ||
| 300 | |a xvii, 204 p. | ||
| 504 | |a Includes bibliography and index | ||
| 650 | 0 | 0 | |a Communication in marketing. |
| 650 | 0 | 0 | |a Marketing research. |
| 650 | 0 | 0 | |a Advertising. |
| 650 | 0 | 0 | |a Public relations. |
| 852 | |a INST |b CHIOS |e 19980312 |h 658.8 BAR |p 005200009729 |q 005200009729 |t BK |y 0 | ||
| 901 | |a BIBL-1998-6 | ||
| 909 | |a Χ |b 054010 | ||
| 922 | |a 2ΕΛΗ |b 199802 |c ΚΕΧΑΓΙΑΣ |d ΠΑΠΑΣΩΤΗΡΙΟΥ | ||