Forensic marketing : the essential guide to optimizing results from marketing communication
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London :
McGraw-Hill,
c1996
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| Subjects: | |
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| Physical Description: | xvii, 204 p. |
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| Bibliography: | Includes bibliography and index |
| ISBN: | 0077093461 |