Strategic marketing : a European approach
Saved in:
| Main Author: | Lambin, Jean-Jacques, 1933- |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London :
McGraw-Hill,
c1993
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
European business and marketing: strategic issues
by: Harris, Phil
Published: (1994) -
Strategic marketing
by: Cravens, David W.
Published: (1994) -
Strategic marketing planning
by: McDonald, Malcolm
Published: (1992) -
Strategic market management
by: Aaker, David A.
Published: (1992) -
Readings in strategic marketing :
Published: (1988)