Strategic marketing : a European approach
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London :
McGraw-Hill,
c1993
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| Subjects: | |
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| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/51573 | ||
| 008 | 970121s1993 eng d | ||
| 020 | |a 0-07-707795-4 | ||
| 035 | |l 10027196 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8094 | |
| 100 | 1 | |a Lambin, Jean-Jacques, |d 1933- | |
| 245 | 1 | 0 | |a Strategic marketing : |b a European approach / |c Jean-Jacques Lambin |
| 260 | |a London : |b McGraw-Hill, |c c1993 | ||
| 300 | |a xv, 539 p. | ||
| 500 | |a Includes bibliography and index | ||
| 650 | 0 | 0 | |a Marketing |z Europe |x Management. |
| 852 | |a INST |b CHIOS |e 19970121 |h 658.8094 LAM |p 005200010821 |q 005200010821 |t BK |y 0 | ||
| 909 | |a Χ |b 049389 | ||