Best practice cases in branding : lessons from the world's strongest brands

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Bibliographic Details
Main Author: Keller, Kevin Lane, 1956-
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Pearson Education/Prentice Hall, c2003
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Description
Physical Description:288 σ.; διαγρ.; 24 εκ.
Bibliography:Περιλαμβάνει βιβλιογραφικές παραπομπές
ISBN:0-13-141133-0