Best practice cases in branding : lessons from the world's strongest brands
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Pearson Education/Prentice Hall,
c2003
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| Subjects: | |
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| Physical Description: | 288 σ.; διαγρ.; 24 εκ. |
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| Bibliography: | Περιλαμβάνει βιβλιογραφικές παραπομπές |
| ISBN: | 0-13-141133-0 |