APA (7th ed.) Citation

Keller, K. L. (2003). Best practice cases in branding: Lessons from the world's strongest brands. Pearson Education/Prentice Hall.

Chicago Style (17th ed.) Citation

Keller, Kevin Lane. Best Practice Cases in Branding: Lessons from the World's Strongest Brands. Upper Saddle River, N.J.: Pearson Education/Prentice Hall, 2003.

MLA (9th ed.) Citation

Keller, Kevin Lane. Best Practice Cases in Branding: Lessons from the World's Strongest Brands. Pearson Education/Prentice Hall, 2003.