Παραπομπή σε μορφή APA (7η εκδ.)

Keller, K. L. (2003). Best practice cases in branding: Lessons from the world's strongest brands. Pearson Education/Prentice Hall.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Keller, Kevin Lane. Best Practice Cases in Branding: Lessons from the World's Strongest Brands. Upper Saddle River, N.J.: Pearson Education/Prentice Hall, 2003.

Παραπομπή σε μορφή MLA (9th εκδ.)

Keller, Kevin Lane. Best Practice Cases in Branding: Lessons from the World's Strongest Brands. Pearson Education/Prentice Hall, 2003.