Marketing myths that are killing business : the cure for death wish marketing
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
c1994
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| Subjects: | |
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| Item Description: | Includes index |
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| Physical Description: | xvii, 308 p. |
| ISBN: | 0-07-011361-0 |