Παραπομπή σε μορφή APA (7η εκδ.)

Clancy, K. J., & Shulman, R. S. (1994). Marketing myths that are killing business: The cure for death wish marketing. McGraw-Hill.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Clancy, Kevin J., και Robert S. Shulman. Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing. New York: McGraw-Hill, 1994.

Παραπομπή σε μορφή MLA (9th εκδ.)

Clancy, Kevin J., και Robert S. Shulman. Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing. McGraw-Hill, 1994.