Cases in marketing management
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Plano, Tex. :
Business Publications,
1981
|
| Edition: | Rev. ed |
| Subjects: | |
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| 008 | 950711s1981 eng d | ||
| 020 | |a 0256024197 | ||
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| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8 |2 (19) | |
| 100 | 1 | |a Bernhardt, Kenneth L. |d 1944- | |
| 245 | 1 | 0 | |a Cases in marketing management / |c Kenneth L. Bernhardt, Thomas C. Kinnear |
| 250 | |a Rev. ed | ||
| 260 | |a Plano, Tex. : |b Business Publications, |c 1981 | ||
| 300 | |a xix, 732 σ.; |b εικ.; |c 24 εκ. | ||
| 504 | |a Περιλαμβάνει βιβλιογραφικές παραπομπές και ευρετήριο | ||
| 650 | 0 | 0 | |a Marketing |x Management |v Case studies. |
| 650 | 0 | 0 | |a Marketing |x Decision making |v Case studies. |
| 700 | 1 | |a Kinnear, Thomas C., |d 1943- | |
| 852 | |a INST |b CHIOS |e 19960318 |h 658.8 BER |p 005200001654 |q 005200001654 |t BK |y 0 | ||
| 852 | |a INST |b CHIOS |e 19950711 |h 658.8 BER |p 005200004308 |q 005200004308 |t BK |y 0 | ||
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