The strategic role of marketing : understanding why marketing should be central to your business strategy
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Δημοσίευση: |
London :
McGraw-Hill,
c1995
|
| Θέματα: | |
| Ετικέτες: |
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| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/51441 | ||
| 008 | 970121s1995 eng d | ||
| 020 | |a 0-07-707854-3 | ||
| 035 | |l 10027173 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.802 | |
| 100 | 1 | |a Davies, Adrian. | |
| 245 | 1 | 4 | |a The strategic role of marketing : |b understanding why marketing should be central to your business strategy / |c A. Davies |
| 260 | |a London : |b McGraw-Hill, |c c1995 | ||
| 300 | |a ix, 205 p. | ||
| 500 | |a Includes bibliography and index | ||
| 650 | 0 | 0 | |a Marketing. |
| 650 | 0 | 0 | |a Strategic planning. |
| 852 | |a INST |b CHIOS |e 19970121 |h 658.802 DAV |p 005200010826 |q 005200010826 |t BK |y 0 | ||
| 909 | |a Χ |b 049387 | ||