Davies, A. (1995). The strategic role of marketing: Understanding why marketing should be central to your business strategy. McGraw-Hill.
Παραπομπή σε μορφή Chicago (17η εκδ.)Davies, Adrian. The Strategic Role of Marketing: Understanding Why Marketing Should Be Central to Your Business Strategy. London: McGraw-Hill, 1995.
Παραπομπή σε μορφή MLA (9th εκδ.)Davies, Adrian. The Strategic Role of Marketing: Understanding Why Marketing Should Be Central to Your Business Strategy. McGraw-Hill, 1995.
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