Strategic brand management : building, measuring, and managing brand equity

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Bibliographic Details
Main Author: Keller, Kevin Lane, 1956-
Format: Book
Language:English
Published: Upper Saddle River, New Jersy : Prentice Hall, c2003
Edition:2nd ed.
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Description
Item Description:International edition
Physical Description:xxvi, 788 σ.
Bibliography:Περιλαμβάνει βιβλιογραφίες και ευρετήριο
ISBN:0-13-110583-3