Strategic brand management : building, measuring, and managing brand equity
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, New Jersy :
Prentice Hall,
c2003
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| Edition: | 2nd ed. |
| Subjects: | |
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| Item Description: | International edition |
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| Physical Description: | xxvi, 788 σ. |
| Bibliography: | Περιλαμβάνει βιβλιογραφίες και ευρετήριο |
| ISBN: | 0-13-110583-3 |