Managing product and service development : text and cases
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill Irwin,
2007
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| Subjects: | |
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| Physical Description: | vii, 592 σ.; σχ. ,πιν.; 24 εκ. |
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| Bibliography: | Περιλαμβάνει βιβλιογραφίες και ευρετήριο. |
| ISBN: | 978-0-07-110755-6 0-07-110755-X |