Marketing research : text and cases
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill. :
R.D. Irwin,
1985
|
| Edition: | 6th ed. |
| Subjects: | |
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| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/51407 | ||
| 008 | 960207s1985 eng d | ||
| 020 | |a 0256031835 | ||
| 035 | |l 10027167 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.83 |2 (19) | |
| 100 | 1 | |a Boyd, Harper W. | |
| 245 | 1 | 0 | |a Marketing research : |b text and cases / |c Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch |
| 250 | |a 6th ed. | ||
| 260 | |a Homewood, Ill. : |b R.D. Irwin, |c 1985 | ||
| 300 | |a xv, 836 σ.; |b εικ.; |c 25 εκ. | ||
| 504 | |a Περιλαμβάνει βιβλιογραφικές παραπομπές και ευρετήριο | ||
| 650 | 0 | 0 | |a Marketing research. |
| 650 | 0 | 0 | |a Marketing research |x Case studies. |
| 700 | 1 | |a Westfall, Ralph L. | |
| 700 | 1 | |a Stasch, Stanley F. | |
| 852 | |a INST |b CHIOS |e 19960207 |h 658.83 BOY |p 005200001020 |q 005200001020 |t BK |y 0 | ||
| 901 | |a BIBL2-1996-1 | ||
| 909 | |a Χ |b 00142 | ||