Direct marketing rules of thumb : 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program
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| Main Author: | Bodian, Nat G. 1921- |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
c1995
|
| Subjects: | |
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