Direct marketing rules of thumb : 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
c1995
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| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/51384 | ||
| 008 | 970121s1995 eng d | ||
| 020 | |a 0-07-006340-0 | ||
| 035 | |l 10027164 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.84 | |
| 100 | 1 | |a Bodian, Nat G. |d 1921- | |
| 245 | 1 | 0 | |a Direct marketing rules of thumb : |b 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program / |c N.G. Bodian |
| 260 | |a New York : |b McGraw-Hill, |c c1995 | ||
| 300 | |a xliv, 403 p. | ||
| 500 | |a Includes bibliography and index | ||
| 650 | 0 | 0 | |a Direct marketing. |
| 650 | 0 | 0 | |a Telemarketing. |
| 650 | 0 | 0 | |a Advertising, Direct-mail. |
| 852 | |a INST |b CHIOS |e 19970121 |h 658.84 BOD |p 005200010829 |q 005200010829 |t BK |y 0 | ||
| 909 | |a Χ |b 049384 | ||