Direct marketing rules of thumb : 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program

Saved in:
Bibliographic Details
Main Author: Bodian, Nat G. 1921-
Format: Book
Language:English
Published: New York : McGraw-Hill, c1995
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000nam a2200000 i 4500
001 1/51384
008 970121s1995 eng d
020 |a 0-07-006340-0 
035 |l 10027164 
040 |a GR-MY-UA  |b gre  |e aacr 
041 0 |a eng 
082 0 |a 658.84 
100 1 |a Bodian, Nat G.  |d 1921- 
245 1 0 |a Direct marketing rules of thumb :  |b 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program /  |c N.G. Bodian 
260 |a New York :   |b McGraw-Hill,   |c c1995 
300 |a xliv, 403 p. 
500 |a Includes bibliography and index 
650 0 0 |a Direct marketing. 
650 0 0 |a Telemarketing. 
650 0 0 |a Advertising, Direct-mail. 
852 |a INST  |b CHIOS  |e 19970121  |h 658.84 BOD  |p 005200010829  |q 005200010829  |t BK  |y 0 
909 |a Χ  |b 049384