Marketing, concepts and strategy
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston :
Houghton Mifflin,
c1979
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| Edition: | 3rd ed. |
| Subjects: | |
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| Physical Description: | xvi, 595 σ.; εικ.; 24 εκ. |
|---|---|
| Bibliography: | Περιλαμβάνει βιβλιογραφικές παραπομπές και ευρετήριο |
| ISBN: | 0395265037 |