APA (7th ed.) Citation

Bell, M. L. (1979). Marketing, concepts and strategy (3rd ed.). Houghton Mifflin.

Chicago Style (17th ed.) Citation

Bell, Martin L. Marketing, Concepts and Strategy. 3rd ed. Boston: Houghton Mifflin, 1979.

MLA (9th ed.) Citation

Bell, Martin L. Marketing, Concepts and Strategy. 3rd ed. Houghton Mifflin, 1979.

Warning: These citations may not always be 100% accurate.