Strategic marketing cases and applications
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
|---|---|
| Άλλοι συγγραφείς: | |
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Δημοσίευση: |
Homewood, Ill. :
R.D. Irwin,
1983
|
| Σειρά: | Irwin series in marketing
|
| Θέματα: | |
| Ετικέτες: |
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| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/51202 | ||
| 008 | 960318s1983 eng d | ||
| 020 | |a 0256029369 | ||
| 035 | |l 10027132 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8 | |
| 100 | 1 | |a Cravens, David W. | |
| 245 | 1 | 0 | |a Strategic marketing cases and applications / |c David W. Cravens and Charles W. Lamb, Jr |
| 260 | |a Homewood, Ill. : |b R.D. Irwin, |c 1983 | ||
| 300 | |a xix, 648 p.; |b ill.; |c 24 cm. | ||
| 490 | 1 | |a Irwin series in marketing | |
| 504 | |a Includes bibliographical references | ||
| 650 | 0 | 0 | |a Marketing |x Case studies. |
| 700 | 1 | |a Lamb, Charles W. | |
| 830 | 0 | |a Irwin series in marketing | |
| 852 | |a INST |b CHIOS |e 19960318 |h 658.8 CRA |p 005200004311 |q 005200004311 |t BK |y 0 | ||
| 909 | |a Χ |b 000134 | ||