Retail marketing plans : how to prepare them - how to use them
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Oxford :
Butterworth-Heinemann,
c1993
|
| Series: | CIM professional
|
| Subjects: | |
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| 100 | 1 | |a McDonald, Malcolm. | |
| 245 | 1 | 0 | |a Retail marketing plans : |b how to prepare them - how to use them / |c Malcolm H. B. McDonald, Christopher C. S. Tideman |
| 260 | |a Oxford : |b Butterworth-Heinemann, |c c1993 | ||
| 300 | |a xi, 338 p. | ||
| 490 | 1 | |a CIM professional | |
| 504 | |a Includes index | ||
| 650 | 0 | 0 | |a Marketing. |
| 650 | 0 | 0 | |a Marketing |x Management. |
| 700 | 1 | |a Tideman, Christopher C.S. | |
| 830 | 0 | |a CIM professional | |
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| 922 | |a 2ΕΛΗ |b 199802 |c ΤΔΕ |d ΠΑΠΑΣΩΤΗΡΙΟΥ | ||