Defending your brand against imitation : consumer behavior, marketing strategies, and legal issues

Αποθηκεύτηκε σε:

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Zaichkowsky, Judith Lynne 1951-
Μορφή:	Βιβλίο
Γλώσσα:	English
Δημοσίευση:	Connecticut : Quorum Books, c1995
Θέματα:	Brand name products > Marketing > Management. Consumer behavior. Trademarks. Industrial property. Marketing > Law and legislation. Imitation > Case studies.
Ετικέτες:	Προσθήκη ετικέτας Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!

MARC


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100	1		\|a Zaichkowsky, Judith Lynne \|d 1951-
245	1	0	\|a Defending your brand against imitation : \|b consumer behavior, marketing strategies, and legal issues / \|c J.L. Zaichkowsky
260			\|a Connecticut : \|b Quorum Books, \|c c1995
300			\|a xvii, 184 p.
504			\|a Includes bibliography and index
650	0	0	\|a Brand name products \|x Marketing \|x Management.
650	0	0	\|a Consumer behavior.
650	0	0	\|a Trademarks.
650	0	0	\|a Industrial property.
650	0	0	\|a Marketing \|x Law and legislation.
650	0	0	\|a Imitation \|x Case studies.
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