Zaichkowsky, J. L. (1995). Defending your brand against imitation: Consumer behavior, marketing strategies, and legal issues. Quorum Books.
Παραπομπή σε μορφή Chicago (17η εκδ.)Zaichkowsky, Judith Lynne. Defending Your Brand Against Imitation: Consumer Behavior, Marketing Strategies, and Legal Issues. Connecticut: Quorum Books, 1995.
Παραπομπή σε μορφή MLA (9th εκδ.)Zaichkowsky, Judith Lynne. Defending Your Brand Against Imitation: Consumer Behavior, Marketing Strategies, and Legal Issues. Quorum Books, 1995.
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