Strategic marketing problems : cases and comments
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| Κύριος συγγραφέας: | |
|---|---|
| Άλλοι συγγραφείς: | |
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Δημοσίευση: |
Boston :
Allyn and Bacon,
c1984, 1990
|
| Έκδοση: | 5th ed., 3rd ed. |
| Θέματα: | |
| Ετικέτες: |
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| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8 |2 (20) | |
| 100 | 1 | |a Kerin, Roger A. | |
| 245 | 1 | 0 | |a Strategic marketing problems : |b cases and comments / |c Roger A. Kerin, Robert A. Peterson |
| 250 | |a 5th ed., 3rd ed. | ||
| 260 | |a Boston : |b Allyn and Bacon, |c c1984, 1990 | ||
| 300 | |a xiii, 732 p.; |b ill.; |c 25 cm | ||
| 504 | |a Includes bibliographies | ||
| 650 | 0 | 0 | |a Marketing |x Decision making |v Case studies. |
| 650 | 0 | 0 | |a Marketing |x Management |v Case studies. |
| 700 | 1 | |a Peterson, Robert A. |q (Robert Allen), |d 1944- | |
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