Marketing research : an applied orientation
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Pearson/Prentice Hall,
c2007, 1993
|
| Edition: | 5th ed. |
| Subjects: | |
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| 008 | 070723r20071993 eng d | ||
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| 100 | 1 | |a Malhotra, Naresh K. | |
| 245 | 1 | 0 | |a Marketing research : |b an applied orientation / |c Naresh K. Malhotra |
| 250 | |a 5th ed. | ||
| 260 | |a Upper Saddle River, N.J. : |b Pearson/Prentice Hall, |c c2007, 1993 | ||
| 300 | |a 1 τ. (ποικίλες σελιδαριθμήσεις); |b εικ., διαγρ., πίν, σχ.; |c 28 εκ.+ |e 1 οπτική δισκέτα λέϊζερ Η/Υ (4 3/4 ίν.) | ||
| 500 | |a Τίτλος cd: SPSS student version 14.0 for Microsoft Windows XP, 2000 and Me | ||
| 504 | |a Περιλαμβάνει βιβλιογραφία και ευρετήριο | ||
| 650 | 0 | 0 | |a Marketing research |x Methodology. |
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| 970 | |a ΒΑΣΙΛΑΚΗ |b ΝΙΚΗ |z 2007/07/23 | ||