Quantitative analysis in marketing management
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| Κύριος συγγραφέας: | |
|---|---|
| Άλλοι συγγραφείς: | , |
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Δημοσίευση: |
Chichester ; New York :
John Wiley & Sons,
c1998
|
| Θέματα: | |
| Ετικέτες: |
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|---|---|---|---|
| 001 | 1/48824 | ||
| 008 | 980720s1998 eng d | ||
| 020 | |a 0-471-96430-1 | ||
| 035 | |l 10043443 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.800151 | |
| 100 | 1 | |a Moutinho, Luiz. | |
| 245 | 1 | 0 | |a Quantitative analysis in marketing management / |c Luiz Moutinho, Mark Goode and Fiona Davies |
| 260 | |a Chichester ; New York : |b John Wiley & Sons, |c c1998 | ||
| 300 | |a x, 331 p.; |b ill.; |c 23 cm. | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 0 | 0 | |a Marketing |x Management |x Statistical methods. |
| 650 | 0 | 0 | |a Marketing |x Management |x Mathematical models. |
| 700 | 1 | |a Goode, Mark. | |
| 700 | 1 | |a Davies, Fiona. | |
| 852 | |a INST |b CHIOS |e 20010307 |h 658.800151 MOU |p 005200021590 |q 005200021590 |t BK |y 0 | ||
| 852 | |a INST |b SAMOS |e 19980720 |h 658.800151 MOU |p 005300010902 |q 005300010902 |t BK |y 0 | ||
| 901 | |a BIBL-1998-2 | ||
| 901 | |a BIBL2-2001-1 | ||
| 909 | |a Σ |b 057534 | ||
| 909 | |a Χ |b 083344 | ||
| 922 | |a 3ΕΛΗ |b 199807 |c ΔΩΡ |d JOHN WILEY | ||